Publications

Manfred Wittenstein is one of Germany's most distinguished entrepreneurs. He is past-President of the German Engineering Federation (VDMA), an association representing more than 3000 companies and almost a million jobs with an annual turnover of 173 billion euros (2010). He operates in an industry in which globalization is literally a matter of survival and a daily challenge.

To make the immense relevance of this phenomenon more visible, the author and his 22 year-old son set out on a journey to visit various principal witnesses and scenes that exemplify the upside of globalization. Mr. Wittenstein's book, which is written in a down-to-earth and highly readable style, is intended to provide the upcoming generation with valuable encouragement. His message – don't be afraid to pave your own road to a globalized future. This strikingly different analysis of globalization holds a number of surprises for readers!